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March 6, 2008 7:57 AM
Google Goes For More Second Clicks
Have you seen the onboxed (integrated) site search feature Google rolled out? It looks like this:
The results you get look like this:
Notice how there are ads over there on the right? That's getting the second click.
- Posted by John Battelle on March 6, 2008 7:57 AM
Comments
This is really interesting. Do you know if websites ask/agree to be included in this "feature"? Clearly, Google is taking eyeballs away from the site's own internal search function (and any ads they might display).
I don't think it so much gets the "second click" as it gives an opportunity to monetize what has up till now been the "free" click versus the paid click. It's a direct assault at SEO which gets a free ride by by getting better placement in organic results.
Anyone have any idea when they launched this?
Anyone know when they launched this?
Today Henry. People notice it a few days ago, but only today is been rolled. See Search engine Land for further coverage.
It's just a guess but I beleive that Google will give webmasters the ability to remove the box, just like they can do with sitelinks.
Yup, I believe today is the big day, though we have been reading about it for at least 2 days already...
I don't see any difference, its the same as it has always been. What second clicks? Please explain.
I've never seen a search box along with the web pages before. I think that it's an additional feature in Google and it's not easy to attain - just like sitelinks
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