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October 19, 2004 3:33 PM
Kottke Counts Ads: The Revolution Will Be Advertised
(illo courtesy of Sifry, who presented this and more at Web 2.0)
Jason notes that of the top 100 sites on Technorati, just 16 are ad free.
As someone who has had a hand in this (at BB), I can only add that I hope we get this right. What do I mean by right? Well, that we pursue ads that are endemic and respectful of the conversation between author and audience. It's early, very early, and many models will be tested and fail, and many "types" of sites will evolve. Net net, however, I very much believe that we're well on our way to new, lightweight publishing models that point the way toward a very compelling future.
Oh, and of course, many of the most interesting sites are in the tail, as opposed to the top 100 (the head...).
- Posted by John Battelle on October 19, 2004 3:33 PM
remember this »- Sphere It
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Listed below are links to weblogs that reference Kottke Counts Ads: The Revolution Will Be Advertised:
» Transparency and sponsorship in the blogosphere from Marc's Voice
So I've been working on a new program - which I've been shopping around to a few peeps - which will pay bloggers to blog. I've gotten lots of great feedback and we're about to announce the program, so I've noticed a few posts recently which surround th... [Read More]
- Tracked on October 20, 2004 11:46 AM
» Advertising is part of content! from All of Tom's too wild musings
Advertsing on a site effects the quality of the web experience there.
Thats simple enough, but I think the initial impressioons are, the less the better, if you must have adds make them appropiate, followed by try not to make them too annoying.
I... [Read More]
- Tracked on October 22, 2004 10:16 AM
» Bloggers getting paid from Notes from Classy's Kitchen
What's with the Bloggers Making Money meme (Starting I think with a Making Money session at Bloggercon. Also JoHo, Battelle)?... [Read More]
- Tracked on October 26, 2004 5:04 PM
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Comments
Can you post a larger version of that chart? The labels on the Y-axis aren't readable.
Sorry about that. But Dave's site, linked in the main post, has the larger version.
It has donned on me after reading your musings on this thread.
Advertising IS content...or part of the content.
The New Yorker magazine would be a much less desirable read with "chuckee cheeze" or "clearacel" advertisments on every other page...but lookint at a new Tag-Heur or Piaget watch, or an Ironic comic knock off...probably sort of pleasurable.
And sometimes I actually buy a newspaper to look at the classified ads.
Thanks for making the connection clear.
The interesting question is whether the area under the long tail is actually bigger than that occupied by the top 100. If so the overall effect will be that lions share of the advertising revenue will be shared out (in perhaps tiny amounts) by thousands or millions of small bloggers and publishers
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