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SEOs and Social Media - The New World is Not Big Enough
Contributed By:
Jim Hedger, 08/13/2007
Sometimes the world acts in mysterious ways. For most SEOs and their
clients, “the world” has traditionally been defined by the Top10
placements found on the front pages of Google, Yahoo, MSN and Ask.
Sometimes the world is just not big enough. |
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Search Marketing Industry Shake-up Imminent
Contributed By:
Jim Hedger, 08/13/2007
As sure as the sun shines behind the clouds on a rainy day, a major
shake-up in the search marketing industry is coming soon. The signals
are being sent and received through-out the various sectors of search
and online marketing. Change in any marketplace, when it does come, is
often swift, brutal and merciless. For some SEO practitioners, this one
will be especially so. While the search marketing industry has been
bracing for change for at least a year, the movement is now picking up
speed and gathering momentum. As SEOs, our working-world is going to
look very different this time next year.
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Know Where Your Ad Spend is Going – Know Your Clicks
Contributed By:
Jim Hedger, 08/07/2007
The PPC networks collect an enormous amount of data detailing the characteristics of each and every click-through. Unfortunately, they do not provide advertisers with enough information to fully analyze their online advertising spend. To make matters a bit more confusing and potentially costly, industry estimates of invalid click activity and outright click fraud range from the 0.02% rate of click fraud claimed by Google to the 15.7% most recently claimed by Click Forensics. Clearly there is a need for clarity. |
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Seth Godin Interview on Squidoo
Contributed By:
Pauline Kerbici, 08/01/2007
Pauline Kerbici had a chance to interview with Seth Godin, an entrepreneur, best-selling author, and marketing guru. He has graciously answered a few questions about Squidoo, where he is founder and original squid.
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Technology Analyst to VP of SEO: What a Long, Strange Trip it’s Been
Contributed By:
William Flaiz, 08/01/2007
Mine is a story of twists and turns, paths taken while never looking
back. I am going to start this column, which I will write regularly
the challenges of managing an SEO department, by providing a brief
history of my work history. Although I have been an internet marketer
for over six years, I have only been doing the SEO thing for a short 13
months. |
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SEO with Usability: What The People Want
Contributed By:
Kimberly Krause Berg, 07/30/2007
If you are in the business of optimizing web pages and promoting web
sites in search engines, in all likelihood, you’ve never personally
experienced the product or service you’re paid to market.
And yet, your client expects you to make them rich. At the very least,
they want their company to rank well in search engine results. They
expect you to find the exact keywords their customers are using to find
their product or service, but you don’t have access to those customers,
do you? You rely on tools and server logs to do your job.
You may be given data to analyze but seriously, if you had the choice,
wouldn’t you rather experience the big 10 person party hot tub
yourself rather than read dry data on who has purchased it?
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