On March 22, 2021 we will begin to sunset portfolio (shared) Enhanced cost-per-click (ECPC) bid strategies. The following behaviors will be blocked in all versions of both the AdWords API and the Google Ads API:
Creating new portfolio ECPC strategies.
Attaching portfolio ECPC strategies to campaigns.
Note that standard (non-portfolio) ECPC strategies will not be affected. Change Description Migration Description Self-migration using Google Ads API CampaignService.MutateCampaigns()manual_cpc.enhanced_cpc_enabled
operations: [
{
update: {
resource_mame: customers/CUSTOMER_ID/campaigns/CAMPAIGN_ID,
manual_cpc: {
enhanced_cpc_enabled: true
}
},
update_mask: manual_cpc.enhanced_cpc_enabled
}
]
Self-migration using AdWords API CampaignService.mutate()biddingStrategyTypeMANUAL_CPC, and its biddingScheme.enhancedCpc
<operations>
<operator>SET</operator>
<operand>
<id>CAMPAIGN_ID</id>
<biddingStrategyConfiguration>
<biddingStrategyType>MANUAL_CPC</biddingStrategyType>
<biddingScheme>
<enhancedCpcEnabled>true</enhancedCpcEnabled>
</biddingScheme>
</biddingStrategyConfiguration>
</operand>
</operations>
If you have any questions or need additional help, contact us via the forum or at googleadsapi-support@google.com .
