Google Ads Developer Blog: mobile

Ads Developer Blog

The official blog for information about the Google Ads, Google Ad Manager, Google Mobile Ads SDKs for AdMob and IMA SDKs.

Upcoming changes to mobile placement targets and exclusions

Tuesday, August 21, 2018

What's changing
Starting September 18, 2018, AdWords API requests that attempt to target or exclude a Placement criterion where the url is exactly adsenseformobileapps.com will fail and result in a CriterionError with reason INVALID_PLACEMENT_URL. You can read more about this change in the Google Ads help center.

What you should do
Modify your application so that it does not add the above Placement criterion via the AdWords API, and review and modify your mobile targeting to achieve your campaign goals. You will no longer be able to exclude all mobile apps from targeting using this Placement criterion, but you can refine your mobile app targeting and exclusions using any of the following criteria:

Content exclusions
Device types
Mobile app categories
Mobile carriers
Mobile platforms
Placements
Verticals

For more details, check out the criteria usage grid that indicates which criterion types can be targeted and excluded at the campaign or ad group level. If you have any questions or need help, please contact us via the forum.

- Josh Radcliff, AdWords API Team

Google

Labels: adwords_api , mobile_targeting , placements , targeting

Discover DFP API v201111: Mobile Targeting

Friday, December 2, 2011

v201111 releaseCreateMobileLineItem exampleclient librariesSet your Target PlatformtargetPlatformattributeSet your Targeting

device manufacturer

mobile carrier

mobile device

mobile device submodel

Technology manufacturer = new Technology(); // The ID for the Google device manufacturer was fetched from the // Device_Manufacturer PQL table. manufacturer.setId(40100L); DeviceManufacturerTargeting manufacturerTargeting = new DeviceManufacturerTargeting(); manufacturerTargeting.setDeviceManufacturers( new Technology[] {manufacturer}); manufacturerTargeting.setIsTargeted(true); TechnologyTargeting technologyTargeting = new TechnologyTargeting(); technologyTargeting.setDeviceManufacturerTargeting( manufacturerTargeting); Targeting targeting = new Targeting(); targeting.setTechnologyTargeting(technologyTargeting); LineItem lineItem = new LineItem(); lineItem.setTargeting(targeting); mobile device targetingGenericTargetingError.CONFLICTING_INCLUSION_OR_EXCLUSION_OF_SIBLINGS @ targeting.deviceFamilyTargetingforum