As
announced in February, flexible conversion counting in AdWords now lets you decide how you want to count conversions for each of your accounts. As a follow up to this new feature, when new AdWords accounts are created through the UI or the API after October 1st, 2014, the default
conversionOptimizerMode will be
MANY_PER_CLICK instead of
ONE_PER_CLICK. In addition, we'll change the
conversionOptimizerMode to
MANY_PER_CLICK on any existing account that is
not using bidding strategies impacted by conversions.
Action required
Since the new default of
MANY_PER_CLICK lets your conversion-based bidding strategies take full advantage of flexible conversion counting, we
recommend keeping the default setting on new accounts. However, if you still want to use
ONE_PER_CLICK for new accounts created via
ManagedCustomerService, then add a second step in your account creation process that issues a
CustomerService.mutate call that sets the
conversionOptimizerMode on the
Customer.
In addition, if you decide to utilize one of the conversion-based bidding strategies, you'll want to make sure that the
conversionOptimizerMode is set to the value you'd prefer. The conversion-based
bidding strategies affected by
conversionOptimizerMode are:
Additional information
If you'd like to learn more about conversion tracking in AdWords, check out the
Help Center article on counting conversions. In addition, the
remarketing examples folder in each
client library contains an
AddConversionTracker example that shows how to create an
AdWordsConversionTracker via the API.
Still have questions? Feel free to visit us on the
AdWords API Forum or our
Google+ page.
- Josh Radcliff, AdWords API Team
