Google Ads Developer Blog: dsa

Ads Developer Blog

The official blog for information about the Google Ads, Google Ad Manager, Google Mobile Ads SDKs for AdMob and IMA SDKs.

Upgrade Dynamic Search Ads in AdWords API and Google Ads API by March 6, 2019

Wednesday, February 13, 2019

Upgrade your AdWords API and Google Ads API ads to use ExpandedDynamicSearchAd (EXPANDED_DYNAMIC_SEARCH_AD) instead of DynamicSearchAd (DYNAMIC_SEARCH_AD) by March 6, 2019. After March 6th, creating these ads through the APIs will fail with an AdGroupAdError.CANNOT_CREATE_DEPRECATED_ADS error, while updating them will result in an AdError.CANNOT_MODIFY_AD error. Existing DynamicSearchAds will continue to serve.

For AdWords API, upgrade DynamicSearchAd to ExpandedDynamicSearchAd.
For Google Ads API, upgrade DynamicSearchAdInfo to ExpandedDynamicSearchAdInfo.

An ExpandedDynamicSearchAd goes beyond automating just headlines and adds the advantage of automating display URLs, so that the subdomain of your ad matches the subdomain of your landing page. In addition, Google Ads will add a path when it expects the path to outperform a plain URL. In order to increase the performance for all our advertisers, Google Ads is moving everyone to the newer format.

If you have any questions while upgrading, please reach out to us on our forum.

Nadine Sundquist, Google Ads API Team

Google

Labels: ads , adwords_api , dsa , google_ads_api

New AdWords API guides

Wednesday, July 2, 2014

Did you know we have an extensive set of themed guides on the AdWords API Developers site? We do our best to have every topic covered and to keep all of them up-to-date. If you find that particular functionality needs better coverage, or we have a gap on a certain topic, let us know!

Meanwhile, my colleagues have published five new guides for the AdWords API:

Optimization: Ray took a deep dive into the optimization part of the API and prepared two guides: Generating Targeting Ideas and Estimating Traffic.
Ad Reviews: Josh investigated and put on paper all the technical details about policy violations and making Exemption Requests.
Google Analytics: Mike went over all the features available when using the AdWords API with Google Analytics.
Dynamic Search Ads: Marc fulfilled the promise he made during our Workshop series and wrote a guide on Using DSA.