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Ads Developer Blog

The official blog for information about the Google Ads, Google Ad Manager, Google Mobile Ads SDKs for AdMob and IMA SDKs.

Introducing the AdWords API Success Stories hub

Thursday, June 29, 2017

Over the years, many developers have let us know they'd like to see more real-world AdWords API examples to help them drive their own success. To deliver on this, we've worked closely with our partners to share their innovative strategies for using the AdWords API to boost their business.

You can now find these case studies on the developer website. We plan to post more in the future, so check back for fresh insights from digital marketers on making the most of the AdWords API.

If you have any questions or feedback regarding these partner stories, please let us know on the forum.

Zhuo Chen, AdWords API Team

Google

Labels: adwords_api , case_study , success_stories

Hobbyist game developers turn passion into business with Google AdMob

Wednesday, June 12, 2013

Kunal Verma and William Ferguson never imagined that coding for fun would one day become more than just a pastime. Both developers now independently run their own app businesses, Verma’s XigXag Interactive is a full-time job in India and Ferguson’s XandarMob is a side gig.

Verma’s apps have reached 1.5 million downloads on Google Play, his most popular ones, such as Kids Musical Toys Set, are catered to children. AdMob’s ad content control options are particularly useful for the demographic he serves. Verma’s apps are 100% free with a steady 99.09% fill rate. With AdMob, he makes 3x more income than he would at a regular IT job in India.

Ferguson’s word scramble app, Lexathon, has been translated into 19 different languages and downloaded 430,000+ times by a loyal user base that spends an average of 10 minutes on the app per day. AdMob Mediation allows Ferguson to maximize his fill rate and leverage multiple ad networks to increase his total revenue.

Find out how these indie game developers used AdMob to make a living from their hobby. Download PDF versions of the XigXag case study and XandarMob case study.

Posted by Robin Lam, Mobile Ads Marketing

Google

Labels: admob_sdk , case_study

‘Hill Climb Racing’ grows from an app into a business, using AdMob

Wednesday, May 22, 2013

Toni Fingerroos, a games developer in Finland, became inspired to create a mobile app. He devoted 3 months to building it, often working 16 hour days. That idea became the hugely popular Hill Climb Racing, and the game has grown to be part of a successful app business called Fingersoft.

Hill Climb Racing has been downloaded in over 145 countries on both iOS and Android. AdMob consistently generates nearly 100% ad fill rates and enables Toni to monetize the game on a global scale. He uses AdMob house ads to promote his app too.

“Hill Climb Racing has over 60 million downloads. About 40% [of the revenue] comes from advertisements, and AdMob is our cornerstone,” says Toni. Hear more about Toni’s story in the video below.