Forbes.com - Google's Offensive Strategy
Mr. T replied,"You got that wrong, man. A good offense is the best defense." Then they wrestled pythons or something. On Tuesday, Google let word slip--while showing off a comic book, of all things--about its new browser technology, code-named Chrome. Was it offense against Microsoft's Internet Explorer? Defense against Apple's iPhone browser, Safari? A fight for the great network operating system in the sky? All of the above? In our increasingly interconnected broadband world, there are two
main elements that matter: the edge and the cloud. The devices on the
edge--your desktop computer, laptop and cellphone--request search
results or do credit card transactions on cheap servers in the cloud.
So far, Google, through search-engine dominance, owns the cloud.
Microsoft, via computers, browsers and about a third of the cellphone
market, owns the edge. But as early innovators Netscape and America Online can attest,
things move fast in tech land. You snooze, you lose. It's speed poker
rather than a series of slow chess moves. Microsoft tried to buy into
the cloud--and Google's control--but it was rebuffed by Yahoo! . And now, on the surface at least, Google is trying to eat into Microsoft's control of the edge using its own browser. Make no mistake: This is not about browsers. That was the last war,
and we have too many already. Microsoft's Internet Explorer has a 70%
market share, Mozilla's Firefox has around 20% and small Norwegian
browser Opera has an even smaller sliver. Then there's Apple's Safari,
which does well on Macs, and--wait a second--has a 100% market share on
iPhones. A classic lock-in. Maybe that's a clue into what Google is
doing. The original Netscape and Internet Explorer browsers were buckets. A
server would fill up the bucket, and therefore your screen, with text,
links, banner ads and pictures. When combined, these things displayed a
Web page. That was Web 1.0, a digital catalog. The next generation of browsers we now use can actually run programs
from languages like Java, PHP, Perl, Python and Ruby. Web pages aren't
just drawn anymore. They are alive, constantly connected to cloud
servers to update information, maps, inventory data and more. This
development enabled the so-called Web 2.0 and spawned new services like
Facebook and MySpace, which tightly link the edge and the cloud. The
same goes for pages like Google Maps, which have the ability to mash up
and display geodata. Chrome seems to do all these things. No real surprises--its first cut merely matches what everyone else already does. But even this technology is getting old. No snoozing, remember?
There are two new explosive markets. One, the mobile Web, is
overanalyzed. Google is spending big bucks trying to outdo Apple's
iPhone with their Android mobile technology. Google figured it might as
well build in its own browser and take 100% of that market. It turns
out Chrome is built on the same base technology as Safari. So why not? But the real excitement may come from an adaptive Web. Using the
zillions of searches we all type every day, Google should have an edge
when it comes to figuring out what we are looking for. Google can base
that knowledge on what we are currently working on, or where we--and
our cellphones--are currently located. To do this means choreographing a delicate dance between the edge
and the cloud. And implementing this, or any other new whiz-bang
technology, exclusively is what will get millions to download and
lock-in to a Google browser. Advertising dollars will follow naturally.
If it's truly useful, we would all switch in a heartbeat. Mr. T was right. There's no need for defense; it's all offense. Of
course, it'll take more than a comic book--or even Mr. T--for Google to
pull this off.
Back in 1983 on the hit TV show The A-Team, George Peppard's Hannibal said to Mr. T's Bad Attitude Baracus, "There's an old saying: 'The best defense is a good offense.'"

Can't Microsoft build something on its own? Why the
rush to pay billions for Yahoo? The simple (and wrong) answer was that
adding Yahoo's 20% Web search market share to Microsoft's 10% meant
that it could compete against Google's 60% share. Technology changes
too fast for that to make sense except on paper. Programs run anywhere
these days – on your desktop computer, on servers in data centers, on
your iPod, cellphone, GPS, video game console, digital camera and on
and on. It's not just about beating Google at search, it's about tying
all these devices together in a new end-to-end computing framework.



Is there trust anymore? We are caught between Obi-Wan Kenobi saying,
“Let go, Luke. Luke, trust me,” and Eric “Otter” Stratton in Animal
House declaring, “You [Delta House language] up. You trusted us!” Heck,
the civilized world still shakes hands to show we aren’t packing
daggers. In business, “trust me” often turned out to be the two most
dangerous words in America.
As heard on TV one morning while shaving:
In H Block at Bletchley Park, the historic code-breaking facility 50
miles from London, visitors can view a rebuilt working model of a
Our
Should you care if the companies you invest in have a dark side, if
they make money in ways that might end conversations at cocktail
parties or operate in the same slop bucket as the seamy underworld
you’d rather not have your name associated with?
Last week, a new study showed that radiologists don’t need no
stinking machines. Radiologists read mammograms, at $120 a pop, to look
for breast cancer. One out of every 200 films shows a suspicious
pattern the radiologist recognizes from years of experience. It’s
tedious work in a dark room with a magnifying glass. And mammograms are
often read twice — another $120. A new system called computer-aided
detection, or CAD, can identify the same patterns a doctor can, by
referring to a database of known cancer films. And now a third of all
second mammogram readings are done by CAD, for $20 each. But the study
from the University of California, Davis, showed that a radiologist
with CAD was statistically no better than a radiologist alone in
finding cancer. Round 1: Doctors.
Whenever companies sue each other, my ears perk up. Not that I
really care who wins, but lawsuits often showcase hidden
vulnerabilities. Inevitably, as the fight plays out, the market thinks
a lot differently about the long-term prospects of both parties, and
money often sloshes away to play elsewhere.


Where are you from? “Dobbs Ferry.” What’s your major? “Mostly
computer science but also psychology.” Where did you live? “Kirkland House at Harvard.”
on the Web,
with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and actually create a media company on the Internet?









