Search Engine Watch Expert Columnists

Google Mobile Advertising: It's Time to Start

More Google Mobile Advertising: It's Time to Start CONTENT ADVERTISING
Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue that dwarfs search advertising: mobile.

Winning the Local Search Battle

More Winning the Local Search Battle VERTICAL SEARCH
Consumers are shifting from "what to buy" category searches to "where to buy" phrases. With that specificity comes a higher propensity to purchase. Which publishers are winning the local search charge?

Need Sitelinks? Show Google Your Site Is Useful

More Need Sitelinks? Show Google Your Site Is Useful SEM CROSSFIRE
Not all sites are blessed with Google sitelinks. Google only shows them when its algorithms determine they'd be useful. So make your site useful, and make sure Google can see that.

Five Traits of the Ideal Link Builder

More Five Traits of the Ideal Link Builder LINK LOVE
If you've decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential hires. A candidate with many of these five qualities is more likely to be a successful and productive member of your link marketing team.

Latest headlines from ClickZ.com

Ultramercial Aims for Large Publisher Licensees with New Patent
Still, the firm may not serve ads using its formats for some publishers such as TV networks and newspapers. Learn why.

European Sports Fans More Receptive to Online Ads

Branded Game Launch: To the Moon, Tiger

Crisis? What Crisis?

Execs & Accounts: Organic, Tremor, Brightcove

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