Congrats to the O'Reilly team and to Mark, the editor and my partner over at Boing Boing, on the launch of Make, a magazine/book hybrid that I think has great potential (my shorthand for it is "Popular Mechanics for the digital age.") I was involved in conceptualizing the project early in its life, and I am so pleased to see it out in the world! Full release in extended entry.

FOR IMMEDIATE RELEASE
February 14, 2005

Contact:
Dawn Mann
dawn@oreilly.com
707-827-7088

O'Reilly Launches MAKE Magazine for Tech Do-It-Yourselfers
Magazine and Companion Web Site (makezine.com) Reveal How to Make
Practical, Fun, and Wildly Creative Projects

"To be thrown upon one's own resources,
is to be cast into the very lap of fortune."
--Benjamin Franklin

Sebastopol, CA--The urge to make things is primal and unstoppable. In
service of that universal urge, humans grab the tools and materials at
hand--while a previous generation picked up a saw and bullnose rabbet
plane, today's makers are likely to reach for a soldering iron and Cat 5
cable. MAKE, a new magazine from O'Reilly Media, celebrates and inspires
those who are driven to make cool and unusual things with technology, for
the pure fun of it.

The premiere issue of MAKE features 192 pages of do-it-yourself projects,
including illustrated step-by-step instructions on how to:

-make a $10,000 Steadicam for the price of a movie ticket and popcorn
-build a single network cable that can replace the five most commonly used
cables
-fashion a magstripe reader and find out what hidden information is being
stored on your credit card's magnetic stripe

Available today on Amazon.com and on makezine.com--and at newsstands and
bookstores nationwide in mid-March--MAKE is published quarterly. Single
copies are $14.99 and a yearly subscription is $34.95.

"Today's tinkerers set out to make technology work for them, and they
enjoy the process as much as the result," said MAKE publisher Dale
Dougherty. "They'll spend hours in the garage on a project, and come away
with something practical or just plain fun to share with their friends and
family. MAKE is the first magazine for this new breed of
do-it-yourselfers."

The MAKE editorial staff is led by Editor-in-Chief Mark Frauenfelder, who
has written for publications including "The New York Times," "LA Weekly,"
"Wired," and "Playboy." Frauenfelder is also author and illustrator of
three books: "The Happy Mutant Handbook," "Mad Professor," and "The
World's Worst..."

Associate Editor Phil Torrone, a well-known hacker who writes regularly
for "Popular Science" and Engadget, is producing the magazine's companion
web site, makezine.com. Torrone is contributing a blog, podcast interviews
with notable makers, and projects in addition to those in the print
magazine. The site is built to serve the maker community, with forums and
a section where people can post their own projects, complete with
instructions, advice, and photographs.

MAKE
ISBN: 0596009224
Yearly subscription (4 volumes) $34.95; Single copies $14.99, $21.99 CA
Order: 866-289-8847 (US and Canada),
818-487-2037 (all other countries), 5am-5pm PST
www.makezine.com

Founded in 1978 and based in Sebastopol, CA, O'Reilly Media is the premier
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books, conferences, and web sites bring to light the knowledge of
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