Recent Comment
Spotlight
Recent Comments
- JG: " Actually, I do not see this as Google wa ..." [go]
- JG: " Yes, I agree Mark: It is an interesting ..." [go]
- John Battelle: " Mike - You are right, for the most part ..." [go]
- Mike: " I missed the point completely. Lately yo ..." [go]
- Alan: " It's like a Yahoo directory service, exc ..." [go]
- stone: " John, not to be obnoxious but you do liv ..." [go]
- Stuart Meyler: " They have been doing this for some time ..." [go]
- Anand: " Wow..a simple HTML stuff to implement an ..." [go]
- James Harrison: " Good observation... Google trying to be ..." [go]
- Mark: " The windows analogy is not accurate or u ..." [go]
- oyun: " Google back through government intervent ..." [go]
- nebby: " This google move has become what we onli ..." [go]
- ben: " I have heard from an INSIDE sources moth ..." [go]
- Brent: " I watched the 4 part series this week an ..." [go]
- JG: " "taking a task traditionally performe ..." [go]
- Sylvia: " . . . especially since the name of the s ..." [go]
PERFECT FOR THAT PERSON WITH EVERYTHING
Order 'The Search'
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
You can also buy the audio version here.
Check my book page for more info.
Blogger's Rights
Top Posts
- The Database of Intentions (or how this all got started)
- From Pull to Point(or the first post where I riff on the "Point-To Economy")
- Google As Builder (or the point at which Google stopped being simply a search engine)
- On Google v. Yahoo
- TV and Search Merge
- On Sell Side Advertising
- Battelle Gets Searchstreams
- Search and Immortality
- Toward the Endemic (on endemic advertising)
More coming soon...
Active Topics
- 26 comments: Help Me With a Google-Backed Panel Friday: On CrowdSourcing (03.06)
- 21 comments: Google Responds to Privacy Fears On Searchblog (02.22)
- 17 comments: Again With the High Click Fraud Stats (02.23)
- 13 comments: Google's Share Drops? Inescapable (02.12)
- 11 comments: Surprise, Surprise: Phones and Search (02.15)
Monthly Archives
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
- January 2005
- December 2004
- November 2004
- October 2004
- September 2004
- August 2004
- July 2004
- June 2004
- May 2004
- April 2004
- March 2004
- February 2004
- January 2004
- December 2003
- November 2003
- October 2003
About John Battelle
Searchblog Newsletter
Enter email to subscribe to "Re-Find", Searchblog's weekly newsletter:
Calendar
| Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
| 1 | ||||||
| 2 | 3 | 4 | 5 | 6 | 7 | 8 |
| 9 | 10 | 11 | 12 | 13 | 14 | 15 |
| 16 | 17 | 18 | 19 | 20 | 21 | 22 |
| 23 | 24 | 25 | 26 | 27 | 28 | 29 |
| 30 | 31 |
Syndicate
Powered by
March 28, 2005 7:39 PM
Google Acquires Urchin
I've been sitting on this all day because I could not get confirmation, but damned if it doesn't come in an email from Google. I shoulda run with the tip I got from a loyal reader....in any case, Google has purchased a web analytics company with serious enterprise mojo.
MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it
has agreed to acquire Urchin Software Corporation, a San Diego,
California based web analytics company.
Financial terms of the deal were not disclosed.
Urchin is a web site analytics solution used by web site owners and
marketers to better understand their users' experiences, optimize
content and track marketing performance. Urchin tools are available as
a hosted service, a software product and through large web hosting
providers. These products are used by thousands of popular sites on the
Internet.
Google plans to make these tools available to web site owners and
marketers to better enable them to increase their advertising return on
investment and make their web sites more effective.
"We want to provide web site owners and marketers with the
information they need to optimize their users' experience and
generate a higher return-on-investment from their advertising
spending," said Jonathan Rosenberg, vice president of product
management, Google. "This technology will be a valuable addition to
Google's suite of advertising and publishing products."
The acquisition is subject to customary closing conditions. Google
anticipates that the acquisition will close before the end of April.
So this is interesting on a number of levels. Urchin was a third party system that many used to understand their Google ads, among others. As part of a Google suite of tools, it will take on a decidedly different cast. More as the word trickles out. BTW, I was told by the tipster that the price was $30 million.
- Posted by John Battelle on March 28, 2005 7:39 PM
TrackBack
Listed below are links to weblogs that reference Google Acquires Urchin:
» Google acquires Urchin from PINFO :.
From John Battelle comes news of another Google acquisition: MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Financial terms... [Read More]
- Tracked on March 28, 2005 8:41 PM
» Google acquires Urchin from PINFO :.
From John Battelle comes news of another Google acquisition: MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Financial terms... [Read More]
- Tracked on March 28, 2005 8:42 PM
» Google acquires Urchin from PINFO :.
From John Battelle comes news of another Google acquisition: MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Financial terms... [Read More]
- Tracked on March 28, 2005 8:42 PM
» Google acquires Urchin from PINFO :.
From John Battelle comes news of another Google acquisition: MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Financial terms... [Read More]
- Tracked on March 28, 2005 8:44 PM
» Google Buys Urchin from Threadwatch.org
First Webtrends now Urchin, who knew it was buy a web analitics company day.
[Read More]MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it
has agreed to acquire Urchin Software Corporation, a San Diego,
Californ
- Tracked on March 28, 2005 10:22 PM
» Google acquires Urchin from SEO Blog
Google purchases web analytics company Urchin: MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Financial terms of the ... [Read More]
- Tracked on March 29, 2005 12:43 AM
» Google acquires Urchin from SEO Blog
Google purchases web analytics company Urchin: MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Financial terms of the ... [Read More]
- Tracked on March 29, 2005 12:44 AM
» Google To Acquire Urchin from Search Engines News
(Press Release)
Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company.
Financial terms of the deal were not disclosed.
Urchin is a web site analytics solution [Read More]
- Tracked on March 29, 2005 12:59 AM
» Google in the Web Analytics Field from The Newest Industry
Ouch. I thought this one was worthy of some analysis. Google acquire Urchin.
Why does this make sense? As one of the comments to the link above states, the link between search algorithms makes some sense, as you will be able quickly isolate and iden... [Read More]
- Tracked on March 29, 2005 4:45 AM
» Google Buys Urchin Web Analytics from Search Engine Roundtable
Urchin is really one of my best friends, I use it daily, laugh with it, cry with it, but more importantly, I depend on it. Ever since Urchin first came out with its first product, I have had a relationship... [Read More]
- Tracked on March 29, 2005 5:33 AM
» Google acquires Urchin from PINFO :.
From John Battelle comes news of another Google acquisition: MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Financial terms... [Read More]
- Tracked on March 29, 2005 9:02 AM
» Google buys Urchin from SEOToolSet Blog
It was announced this morning that Google would buy Urchin, a web analytics company. Google says they will be making it available to their advertisers to help them maximize their sales. Urchin is an incredibly robust tool and they've been... [Read More]
- Tracked on March 29, 2005 9:36 AM
» Google Buys Urchin from Bobnar Blog
Whoa. This has the potential to be huge. Google's insatiable appetite for gobbling up smaller businesses continues with their purchase of web analytics firm Urchin (for 30 million US, according to word from John Battelle). Google already has a... [Read More]
- Tracked on March 29, 2005 12:00 PM
» Web Analytics ARE Relevant, at Least Google Thinks So from Genuine VC
It seems that every day, there is one media story that’s all the buzz in the blogs and e-mail newsletters that I read regularily. What was today’s? I’d note that I think that the investment by BV Capital in Fotolog,... [Read More]
- Tracked on March 29, 2005 2:30 PM
» Urchin bought by Google from jB: no - that's definitely not good enough
Seems like google is continuing its campaign to take over software-developing companies like they did with picasa, keyhole etc buy purchasing the weblog-analyzing company Urchin. I am really wondering what the mid- to long-term plans for google are wit... [Read More]
- Tracked on March 30, 2005 12:58 AM
» Urchin bought by Google from jB: no - that's definitely not good enough
Seems like google is continuing its campaign to take over software-developing companies like they did with picasa, keyhole etc buy purchasing the weblog-analyzing company Urchin. I am really wondering what the mid- to long-term plans for google are wit... [Read More]
- Tracked on March 30, 2005 12:59 AM
» Urchin bought by Google from jB: no - that's definitely not good enough
Seems like google is continuing its campaign to take over software-developing companies like they did with picasa, keyhole etc buy purchasing the weblog-analyzing company Urchin. I am really wondering what the mid- to long-term plans for google are wit... [Read More]
- Tracked on March 30, 2005 1:48 AM
» Google acquires Urchin from blog.bulknews.net
John Battelle's Searchblog: Google Acquires Urchin I've been sitting on this all day because I could not get confirmation, but [Read More]
- Tracked on March 30, 2005 3:53 AM
» Ultimate Hiring Process from thestorry of grant's life... Thoughts | Internet | Commerce | Sustainability
Google gets my business-geek gears turning. Much the same way I'm sure it gets software/webware/networking-geeks gears turning. They're doing a lot of things right. I especially like their recruiting/hiring processes. Though I haven't experienced all t... [Read More]
- Tracked on May 23, 2005 1:58 PM
» Google buys Urchin from SEOToolSet Blog
It was announced this morning that Google would buy Urchin, a web analytics company. Google says they will be making it available to their advertisers to help them maximize their sales. Urchin is an incredibly robust tool and they've been around foreve... [Read More]
- Tracked on June 24, 2005 10:21 AM
» Google To Acquire Urchin Web Analytics Firm from Search Engine Watch Blog
Google is to acquired the Urchin web analytics firm, which provides both hosted and log-based tools for understanding how people are interacting with web sites. The Google press release notes that the company plans to continue offering the tools to sit... [Read More]
- Tracked on August 15, 2005 5:48 AM
Comments
I am shocked. No idea that this was even a possibility. I am so happy for Urchin. I have been using them since they had their first beta product out there. Congrats!
If I were running Urchin and attempting to optimize a site for GG, I would switch products. I'm not sure that the convergence of web analytics and statistics and a saerch algorithm is something I'd feel comfortable with.
What if Google notices that your conversion rates are low, or people don't spend much time on your site... Will you drop in the rankings? I'm usually not a paranoid person, but I think this type of information is exactly what Google's seeking with this purchase.
I've always wondered why Google didn't offer some sort of Web-based metrics service. Web Side Story has always been a little too expensive for me, but they have a nice service.
Funny that this was announced the same day Web Trends was sold.
Wow. Very very interesting. This might just be big.
I'm a little behind! Just found out today! Had no idea, I use Urchin every day.
I'm a little behind! Just found out today! Had no idea, I use Urchin every day.
This google move has become what we online publishers know as google analytics. An in depth tool as to why our vistors and traffic has come through the search engine know as GOOGLE! another smooth and wise move by ggole to help wesite owners decipher why and when users visit their sites. This is a online markerters dream to increase traffic to their site which we all know eqauls traffic and a high pr ranking! Thank you to google :)
Leave a comment