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FRESH ARTICLES

• Brand New Websites: A Search Engine Optimization Company Perspective
Contributed By: Scott Buresh, 10/04/2007
It's an unfortunate fact - no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However, the worst thing that a new site owner can possibly do is presume that they are "too late to the game" and decide not to pursue this marketing channel at all. A good search engine optimization company should be able to effectively work with a new website; setting the foundation for a remarkable success story while still achieving steadily increasing short-term benefit.
• Keyword Research for PPC
Contributed By: Scott Van Achte, 10/02/2007
In many cases using the generic targets with high searches can be very costly in the world of PPC. While they can offer a good return, often long tailed, very specific phrases can offer more qualified traffic at a lower price.
• Does Your Search Engine Optimization Company Understand Your Marketing Strategy?
Contributed By: Scott Buresh, 10/01/2007
So you have decided to hire a search engine optimization company as a part of your overall marketing strategy. The firm that you choose will have a tremendous impact on the success of your campaign, but you knew that already. However, what are your evaluation criteria? For too many companies, the answer is plain, simple, and singular: rankings.
• How to Optimize for MSN!
Contributed By: Ross Dunn, 09/25/2007
Last week I discussed the best tactics for achieving rankings in Yahoo, the web’s number 2 most popular search engine. Now it is time to pick on the third most used search property – MSN, which has 6.6% of the search market (src: Hitwise) and is currently found at www.live.com. MSN’s ranking algorithm has its own nuances which will be noted in this article but in many cases the rules of optimization may be the same as Yahoo’s in which case I will occasionally duplicate information from my “How to Optimize for Yahoo” article or source it for more information.
• Lessons From Blockbuster: Don't Hide All Your Good Sales Material
Contributed By: Stoney deGeyter, 09/19/2007
The other day I was looking through my Blockbuster Total Access "My Account" considering upgrading my service. I found a handy little cost comparison chart for all of Blockbuster's Total Access plans, but for whatever reason, they have it hidden to non-subscribers.
• Basic SEO Venues – The Google network, Tying it together
Contributed By: Jim Hedger, 09/19/2007
Imagine yourself as an SEO servicing a fairly large client or business. The client has tens of thousands of unique URLs in their domain(s) and more content than you can reasonably shake a magic wand at. To make matters more complicated, they are getting creamed by their competition under their most important keyword phrases on Google. They want you to turn their situation around and it has to be done within their concept of a reasonable time period.


INDUSTRY NEWS

Is Yahoo! poised to make a social killing?
Date: 10/02/2007
Google's Tips On How to Write a Good Meta Description
Date: 10/01/2007
VanessaFoxNude on The 301 Sword For Link Power
Date: 09/27/2007
SEO & Search Engine Marketing Mindmap
Date: 09/27/2007
Ten Tips for Lead Generation Landing Pages
Date: 09/27/2007
Yahoo! to Close Its Podcasting Site
Date: 09/26/2007
Skip SEO For A Minute, Work On Your Writing Skills
Date: 09/25/2007
Google News Adds Sitemaps for Publishers
Date: 09/25/2007
The New Digg & What It Means For SEO
Date: 09/25/2007
Email Marketing Services Tips
Date: 09/25/2007

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