SearchMob!
Recent Comment
Spotlight
Recent Comments
- nmw: " interested in navigational search? clic ..." [go]
- çiçekçi: " flowers istanbul ..." [go]
- çiçek gönder: " in have you flowers ..." [go]
- çiçek: " thanks ..." [go]
- Search☸ Engines WEB: " Compete blog has an analysis on those to ..." [go]
- alhnuf: " This is nothing really ..." [go]
- sohbet: " we are agree www.sohbetiniz.net ..." [go]
- Abigael: " We supply all kinds of Electronic and C ..." [go]
- Abigael: " We supply all kinds of Electronic and C ..." [go]
- makina: " Nice web log, Congrats.. ..." [go]
- Sohbet: " Simple question: How did you decide on t ..." [go]
- sohbet: " Yahoo about the ongoing "size matters" t ..." [go]
- Bertil: " Would I be too demanding in asking for s ..." [go]
- Chad Bam: " Check-out my post on: ..." [go]
- Marl Balou: " The Microsoft Shareholder has not seen a ..." [go]
- Mike Mothner: " Google Earth combined with YouTube... th ..." [go]
PERFECT FOR THAT PERSON WITH EVERYTHING
Order 'The Search'
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
You can also buy the audio version here.
Check my book page for more info.
Blogger's Rights
Top Posts
- The Database of Intentions (or how this all got started)
- From Pull to Point(or the first post where I riff on the "Point-To Economy")
- Google As Builder (or the point at which Google stopped being simply a search engine)
- On Google v. Yahoo
- TV and Search Merge
- On Sell Side Advertising
- Battelle Gets Searchstreams
- Search and Immortality
- Toward the Endemic (on endemic advertising)
More coming soon...
Active Topics
- 20 comments: Thinking Out Loud: Facebook (09.16)
- 19 comments: What Should I Ask Steve Ballmer? (10.09)
- 18 comments: Huh. Yahoo's Better, Google's ... Bigger-er? (09.28)
- 14 comments: 4000 Posts (10.02)
- 13 comments: Yahoo MASH (09.15)
Monthly Archives
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
- January 2005
- December 2004
- November 2004
- October 2004
- September 2004
- August 2004
- July 2004
- June 2004
- May 2004
- April 2004
- March 2004
- February 2004
- January 2004
- December 2003
- November 2003
- October 2003
About John Battelle
Searchblog Newsletter
Enter email to subscribe to "Re-Find", Searchblog's weekly newsletter:
Calendar
| Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 7 | 8 | 9 | 10 | 11 | 12 | 13 |
| 14 | 15 | 16 | 17 | 18 | 19 | 20 |
| 21 | 22 | 23 | 24 | 25 | 26 | 27 |
| 28 | 29 | 30 | 31 |
Syndicate
Powered by
March 30, 2005 11:25 AM
Traffic of Good Intent
A source from one of the second tier engines recently told me "There's simply no good traffic left anymore." We were discussing clickfraud, and he mentioned that many engines were beset by it because they did not have enough good traffic to pour over their paid listings. Instead, they had "bad traffic" - ie, clickfraud or crappy affiliate sites with no content value. The catch 22 - they can't afford to dump the bad traffic.
I am not an expert in SEO or SEM, nor do I spend a lot of time thinking about traffic, in the abstract. But my own investigations of the affiliate business as well as recent acquisitions has got me thinking about traffic in more concrete terms.
In the world we now live, where search is king and the princes have been crowned, more or less - AOL, Yahoo, Google, MSFT, IAC - the scarcest resource is what that fellow called good traffic. I might rephrase that a bit, and call it "good intent" - as opposed to ill intent (clickfraud). Good intent is owned, in the main, by the crown princes of search, but as Safa points out, there are buckets of it - though smaller - at other sites, in particular shopping and high quality content sites.
Haven't we seen this before? It sure smells like Web 1.0, where it was all about eyeballs. But the shift from eyeballs to intent is important, because thanks to search, intent = revenue, and that can be measured, bargained for, and purchased.
This makes me think about recent purchases - be they Ask, Bloglines, Flickr, or Furl - in a new way. What do all those sites have? Traffic of good intent. In the case of Bloglines and Flickr, traffic that is growing headily.
I get a lot of calls from entrepreneurs and journalists who want to know if this or that new startup is going to take off. My new measure of a company's success is pretty simple - forget the technology, the promises, or the backers. Just look at the traffic. Is it good, and is it growing? Getting good, growing traffic is a really hard thing to do. If a company manages it, it tells you a lot. Pretty simple stuff, but there you have it.
- Posted by John Battelle on March 30, 2005 11:25 AM
remember this »- Sphere It
TrackBack
Listed below are links to weblogs that reference Traffic of Good Intent:
» Traffic of good intent from Corante New York
John Battelle of Searchblog discusses what he calls "traffic of good intent." Look at recent deals in the Internet space, says Battelle -- the types of companies that are most valuable to buyers are companies like Flickr, Bloglines and Ask... [Read More]
- Tracked on March 31, 2005 8:46 AM
» Affiliate Traffic & User Intent from ReveNews: Jeff Molander
Back in February, Todd Tweedy discussed something rather important - the fact that AOL is targeting Commission Junction links based on URL. Yes, targeting them... as in "naughty, naughty affiliates... tsk, tsk." So one might suggest that AOL equates tr... [Read More]
- Tracked on April 4, 2005 6:58 PM
» http://www.abstractdynamics.org/linkage/archives/006037.html from linkage
John Battelle's Searchblog: Traffic of Good Intent... [Read More]
- Tracked on July 28, 2005 8:08 AM
Comments
It's also a matter of the kind of intent: that is, what users are trying to accomplish. There's a major difference in the value of users who are actively looking for the solution to an enterprise problem vs. users who are browsing photos or killing time reading their friend's weblog.
Post a comment