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Website Creation and the Eye of the Spider
Contributed By:
Scott Buresh, 08/30/2007
Picture, if you will, a Rocky-style montage. A team is involved in
website creation from the ground up. A driving, inspirational song
begins. The first scene is a highly contentious meeting, with a
sweating and nervous marketing executive frantically drawing away at a
whiteboard in front of a hostile audience. Flash to copywriters,
fingers cracked and bleeding, churning away at their keyboards. Jump to
web designers, sporting blurred eyes rimmed with dark circles, peering
into their monitors in obvious discomfort. Finally, we see signs of it
all coming together. A beautiful home page briefly appears. The music
ends. A bell rings. And...
Nothing happens...
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Lessons From Blockbuster: A UVP Worth Writing Home About
Contributed By:
Stoney deGeyter, 08/29/2007
When Blockbuster first came out with their online movie
rental service it was a joke compared to Netflix. I tried it out for several
weeks and was sorely disappointed and quickly switched back. What was Blockbuster's problem? Essentially, they had no Unique Value
Proposition. Blockbuster could not convince me, and many others, that their
service was worth using over their primary rival, Netflix. But that's all been fixed.
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How Search Integrates as a Brand Vehicle
Contributed By:
Ross Dunn, 08/25/2007
Well I am at Search Engine Strategies San Jose; the weather is
beautiful, the company great and the discussions so far excellent. The
following are point form notes from an interesting seminar
that discussed how search can be used to aid in branding instead of
just as a direct response sales vehicle. Each point, stat or anecdote
is in itself intriguing but overall add up to a helpful overview of how
to use search to brand. Please brace yourself, however, this discussion
went to many edges of the marketing universe so this post will have
gems from many disciplines. |
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Tips for Optimizing Blogs and Feeds
Contributed By:
Ross Dunn, 08/25/2007
I caught an interesting seminar today called "SEO Through Blogs and Feeds"
with Stephen Spencer, Rick Klau, Doug Hay and Greg Jarboe on the panel.
The following are my point by point notes that stood out as noteworthy.
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How Will Universal Search Affect SEO?
Contributed By:
David Salinas, 08/22/2007
Universal Search is rapidly becoming the next big step in search engine evolution. Universal Search is the integration of multiple kinds of media into search results. Search engine monster Google was the first to release universal search. Google's users recently may have noticed images, YouTube videos, and other forms of media showing up in the standard results page. The other major search engines have all either recently rolled out their own versions of Universal Search or have announced plans to do so. Such a significant change in the operation of every major search engine warrants close attention from SEO companies.
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SEOs and Social Media - The New World is Not Big Enough
Contributed By:
Jim Hedger, 08/13/2007
Sometimes the world acts in mysterious ways. For most SEOs and their
clients, “the world” has traditionally been defined by the Top10
placements found on the front pages of Google, Yahoo, MSN and Ask.
Sometimes the world is just not big enough. |
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