SearchMob!
Recent Comment
Spotlight
Recent Comments
- Carsten Cumbrowski: " This video is a perfect fit to the subj ..." [go]
- Michael Krigsman: " Thanks for the pointer. I view this issu ..." [go]
- haber: " y ..." [go]
- haber: " thanks... ..." [go]
- oyunlar: " The tool is remarkable for its power yet ..." [go]
- Howard Owens: " We're about to switch our shop from WP t ..." [go]
- geoff go: " Great read. Thanks. ..." [go]
- StockJockey: " I just switched from an older version of ..." [go]
- MAGGIEMAY: " August is a naturally nostalgic, wistful ..." [go]
- Dan: " Glad I'm not the only one who caught tha ..." [go]
- JG: " A few days ago, Nicholas Carr made an in ..." [go]
- MikeM: " So John you are on Martha's Vineyard at ..." [go]
- Anil: " John, thanks for the mention of the new ..." [go]
- mike: " If you want a scapegoat, go with MT (rea ..." [go]
- SearcHEngineS WeB: " I've come to the conclusion ..." [go]
- SearcHEngineS WeB: " It is easy to empathize with the culture ..." [go]
PERFECT FOR THAT PERSON WITH EVERYTHING
Order 'The Search'
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
You can also buy the audio version here.
Check my book page for more info.
Blogger's Rights
Top Posts
- The Database of Intentions (or how this all got started)
- From Pull to Point(or the first post where I riff on the "Point-To Economy")
- Google As Builder (or the point at which Google stopped being simply a search engine)
- On Google v. Yahoo
- TV and Search Merge
- On Sell Side Advertising
- Battelle Gets Searchstreams
- Search and Immortality
- Toward the Endemic (on endemic advertising)
More coming soon...
Active Topics
- 15 comments: First Voice Post: Thoughts on Web 2, Google and Auction Game Theory (07.24)
- 9 comments: Driving on the Vineyard (08.12)
- 8 comments: Commodity Computing (08.08)
- 7 comments: Facebook: Cooler Than Google? (07.23)
- 6 comments: Accoona IPO (08.06)
Monthly Archives
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
- January 2005
- December 2004
- November 2004
- October 2004
- September 2004
- August 2004
- July 2004
- June 2004
- May 2004
- April 2004
- March 2004
- February 2004
- January 2004
- December 2003
- November 2003
- October 2003
About John Battelle
Searchblog Newsletter
Enter email to subscribe to "Re-Find", Searchblog's weekly newsletter:
Calendar
| Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 | 31 |
Syndicate
Powered by
August 18, 2007
Calacanis Profile
Fun profile of Jason in FC.
- Posted by John Battelle at 5:31 AM
- Permalink
- Comments (1)
- Sphere It
August 17, 2007
Google Turns Off Another Service
Folks thought they had bought videos for life, but Google turned it off. Folks thought they had a phone number for life, but now, not so much. Google knew this was coming, but it's sure not good PR.
- Posted by John Battelle at 6:22 PM
- Permalink
- Comments (1)
- Sphere It
WordPress v Moveable Type
I've got pals at both companies, and our authors at FM use both (I use MT). I've always wondered about whether the grass is greener, here's Mashable's handy review of both.
After tallying it all up, Wordpress comes out on top beating Movable Type in many areas.
Overall, Movable Type is a well put-together offering by SixApart definitely warranting a try: we’d say it’s actually superior for no-nonsense business people who want a professional solution fast. However, Wordpress is the stronger offering for the general user with great features and an unsurpassed community.
In a few months, as Movable Type heads towards greater openness, we think the gap will be closed. MT will certainly be worth another look around that time. And frankly, if you plan to spend many years with your blog platform of choice, why not try out both and see which one you prefer?
- Posted by John Battelle at 6:04 AM
- Permalink
- Comments (4)
- Sphere It
Newspapers: Stages of Google Grief
I've been arguing this for quite some time, along slightly different lines.
- Posted by John Battelle at 5:35 AM
- Permalink
- Comments (2)
- Sphere It
Heart or Head?
(image)
Having had multiple brushes with serious injury, several involving my spine, I've come to the conclusion that the most important organ in the process of healing is your brain, no matter where the injury is. This piece in the Washington Post really intrigues me. A fellow who has an artificial heart claims he has lost the ability to feel emotions. He feels "cold hearted."
I think this is all in his head. And I have no right to say that, as I'm no expert. But that's what I think.
- Posted by John Battelle at 3:00 AM
- Permalink
- Comments (2)
- Sphere It
August 16, 2007
Voice Post: On Being "On Island"
I'm working too hard. Or playing too little. How about you? Is August slower, or faster than you'd like?- Posted by John Battelle at 1:44 PM
- Permalink
- Comments (4)
- Sphere It
Truveo Relaunches
Truveo, which AOL bought some time ago, has relaunched today. More coverage here and here.
- Posted by John Battelle at 9:35 AM
- Permalink
- Comments (0)
- Sphere It
Microsoft's Positive Trajectory
It's a short story, but I wanted to note it as we see what Microsoft will do in search in the coming 12 months. From Reuters:
"Over the next 12 months, we've got a very aggressive engineering plan with multiple releases of search coming forward. So, I think we are on a positive trajectory," (Microsoft President Kevin) Johnson said in an interview.
- Posted by John Battelle at 5:44 AM
- Permalink
- Comments (5)
- Sphere It
DRM Lessons
Ken gives us a good one, in this early (Aug 12) piece on the lesson of Google shutting down video purchases.
See, after Google takes its video store down, its Internet-based DRM system will no longer function. This means that customers who have built video collections with Google Video offerings will find that their purchases no longer work. This is one of the major flaws in any DRM system based on secrets and centralized authorities: when these DRM data warehouses shut down, the DRM stops working, and consumers are left with useless junk.
- Posted by John Battelle at 5:21 AM
- Permalink
- Comments (2)
- Sphere It
Google Health Screenshots
Philipp's got em.
- Posted by John Battelle at 5:14 AM
- Permalink
- Comments (0)
- Sphere It
Henry Does Some Ad Math
Nice post showing trends in online ad spend vs. offline.
Put differently, U.S. advertising revenue at all 19 companies increased 8% year over year in Q2, to $13.8 billion ($55 billion annualized). The online portion of this pie grew from $3 billion to $4.2 billion (23% share to 30% share). The offline portion, meanwhile, shrank from $9.9 billion to $9.6 billion (77% share to 70% share). The online companies, in other words, picked up 7 percentage points of market share in a single year.
- Posted by John Battelle at 2:41 AM
- Permalink
- Comments (0)
- Sphere It
Google and Adobe
Allan Leinwand over at GigaOm (Allan is a partner at Panorama Capital) suggests Google should buy Adobe, to secure a position in video with Flash, among other reasons. This is one of the reasons we have Bruce Chizen, CEO of Adobe, at Web 2 again this year. It's a very interesting time to be Adobe.
- Posted by John Battelle at 2:18 AM
- Permalink
- Comments (1)
- Sphere It
August 15, 2007
Sun and Google Do Something
Looky here! All that hype, nothing of it, now this. (Via TechDirt).
- Posted by John Battelle at 3:02 PM
- Permalink
- Comments (1)
- Sphere It
Yahoo Beats Google!
In a study on customer satisfaction, anyway. (CNET)
- Posted by John Battelle at 2:41 PM
- Permalink
- Comments (1)
- Sphere It
Yahoo Upgrades Local Again
Of its many properties, I've found Yahoo's Local the most useful. Today the site got another upgrade. From the release:
Sunnyvale, CA – August 15, 2007 – Yahoo! Local (http://local.yahoo.com) unveiled a new look today, announcing a more robust relevancy algorithm and several new product features to focus in on what people want to know about most – what’s best and closest to them. The new version also offers users the ability to comment on reviews; one of several features designed to create more vocal and active user communities. Additional features being launched draw from the deep Yahoo! Local database of events, local businesses, and user ratings and reviews.
New features launched today on Yahoo! Local include:
· Weekender – Offers a weekly selection of events, movies (including show times and reviews), dining picks, Flickr photos, and more to help people plan their weekends.
· Comment on User Reviews – Gives the option of adding comments to user reviews, adding a new level of user-engagement and authenticity to reviews.
· Improved Relevancy Algorithm – Makes search results even more accurate by effectively taking user reviews and other UGC-related items into consideration.
· More “Local Buzz” – Shows the top-moving search terms in your hometown with a new search cloud and exposes the most recent reviews of businesses in your area to see what people are buzzing about.
· Best Local Events – Taps into the Upcoming social events database to include a more prominent display of the best events in your hometown. New venue pages also integrate upcoming events and more detailed venue information.
· Most Popular – Highlights the best of a city in the key categories of Restaurants, Health & Beauty, and Home & Garden.
· My Local Improvements – A new “save for later” feature allows people to save businesses or events to their My Local profile. The added ability to upload a user photo or avatar is designed to create a more personal and vibrant user community.
- Posted by John Battelle at 5:54 AM
- Permalink
- Comments (2)
- Sphere It
gBox
I missed this (MarketingVox) while traveling to the Doc's:
A string of announcements, unintended quotes and other moves have led to the early unveiling of a new music purchasing service.
A correction has been made to this story. The gBox is a product purveyed by Navio with ads served by Google; it is not itself a Google product.
First came the news that Universal Music Group would begin selling DRM-free music through a variety of outlets. Rhapsody, Best Buy and Amazon were all named partners in offering tracks from UMG, which would be in MP3 format and priced at $.99 a piece.
The non-inclusion of Apple's iTunes as a place for the songs was a direct slap in the face of the company, which UMG has been sparring with recently.
Some time ago the label announced it would not renew its long-term contract with Apple, opting to go day-to-day. Universal has been among the loudest calling for a new - preferably variable - pricing model on iTunes, which Apple has steadfastly refused to address.
With all this comes news of the trump card, the gBox by Navio. The gBox serves DRM-free music, courtesy of Universal, as well as ads from Google.
While gBox is not a music storefront in and of itself, it's awfully close. Users who search for the name of a Universal artist or band will be shown an ad, bought by Universal, that takes them to where they can buy the song. Google then gets a percentage of all referrals.
I will be getting smarter on this soon, and report back as soon as I can (embargoes, etc. will delay the reporting). In short, this is Google proving its PPA model, and doing os in a way that might make Eric's board meetings at Apple a bit uncomfortable for a while.
- Posted by John Battelle at 5:35 AM
- Permalink
- Comments (3)
- Sphere It
Yet Another People Search Engine: Peek You
PeekYou relaunches today. I've played a bit with it, the release claims it's better than everyone else, I don't see it. The bar ain't too high right now. Who out there is going to start to scrape all the social networks and get this right? OR is someone already and I'm missing it? PeekYou says it can do it:
A PeekYou profile helps other people find your websites, social-networking pages, photos, or anything else about you online. You can also create a profile for friends or relatives to ensure that they may also be easily found online.
But it didn't find my LinkedIn, MySpace, or Facebook page. It's not like I'm hard to find....
- Posted by John Battelle at 5:21 AM
- Permalink
- Comments (3)
- Sphere It
Leverage
Google's long known that scale means leverage in its search results, and it's also getting very good at doing the same in its financial results. Check this note from Bill Morrison at JMP Securities:
Google Inc. (GOOG - $508.60): Google increases monetization without sacrificing search quality or user experience; reiterate Market Outperform rating and $625 price target. On August 8, 2007, Google announced a significant change in its formula for determining when ads can be promoted to the top (north) position – above the organic search results – from the slots to the right (east) position of the organic search results. Our analysis, detailed in the note below, suggests that the new monetization algorithm could drive Google’s gross revenue 2-4% higher. Google only promotes ads from the east to the north position when ads meet both a minimum quality score (CTR estimate) AND a minimum effective CPM (eCPM) threshold, which is calculated as follows: CTR * CPC * 1000. Previously, when checking whether an ad’s eCPM exceeded the threshold for north promotion, Google used the advertiser’s actual CPC paid, which is typically $0.01 above the next highest bid in the auction, in the CPM calculation. The actual CPC paid is often well below the max CPC bid by an advertiser. Under the new system, Google will change its eCPM calculation by using a CPC that is equal to, or less than, the advertiser’s max bid CPC. This change will result in increases to advertisers’ actual CPC paid when a CPC that is equal to or less than the advertiser’s max bid CPC generates an eCPM that exceeds the threshold eCPM required for north promotion. In addition to the CPC increase, there will be a CTR increase associated with this ranking change that should have an even greater monetization impact. Our research suggests that ads in the north position can generate 2x the CTR of ads in the east position.
In short, fiddling the dials just a bit can mean much better financial results.
- Posted by John Battelle at 5:10 AM
- Permalink
- Comments (1)
- Sphere It
A Little SEO Test
Remember my post with the xrays of my hand, signing the praises of my surgeon (Dr. Keith Raskin)? Well today I realized I didn't even put his name in the post, and went to go fix it. Then I wondered if he came up first in Google, often doctors are old school and hard to find in search. But in fact, he was there alright. The first result was this. I wondered, as I put his name into Searchblog, how long it'd take for the post to show up? And at what rank will it land?
So the clock is ticking, it's 9 am EST on the 15th of August.....
Just for fun, here's the link to a Google search for "Dr Keith Raskin"
Holy shit, in less than 5 minutes, the post is there when you search for dr keith raskin battelle.
Those Google spiders are all over my site.
- Posted by John Battelle at 3:06 AM
- Permalink
- Comments (3)
- Sphere It
August 14, 2007
It's All Health
The Times covers Microsoft and Google's ambitions in health today, and Gary points us to health related news from Ask today as well.
- Posted by John Battelle at 2:45 PM
- Permalink
- Comments (0)
- Sphere It
Searchblog Classifieds!
Recent Jobs
Searchblog, in paperback
Searchblog
Print Edition
Get Your Own Print Version of Searchblog
Click here to buy a customized print version of the entire contents of Searchblog.


