Built on Conversational Media

At FM, we believe that the best conversations are those where all parties are engaged, informed, and valued. Working with our marketing and publishing partners, Federated Media is helping to define this innovative form of online marketing: a three-way dialog among creators, audiences, and marketers.
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“You and your team have done an amazing job of building Federated Media, and I'm proud to be a small part of the group.”
- Michele Miller, WonderBranding: Marketing to Women

Boing Boing attracts more than 2 million unique visitors to its site each month, and has over 3.3 million RSS subscribers. By Comscore's measure, Boing Boing is among the five most-visited blogs on the web. Technorati's list of most influential blogs -- based on how many other sites link to that blog -- puts Boing Boing at #2. According to Google, more than 600,000 other sites link to Boing Boing. Forbes voted Boing Boing "best of the web" among tech blogs, as did BusinessWeek. AdRants, ad exec veteran Steve Hall's blog, posted an article to the effect that if Boing Boing covers your ad campaign, it's gone viral. 2006 Bloggies winner: Best Group Blog and Lifetime Achievement. 2006 Webby Awards nominee. Named 'Best of the Web 2006' by BusinessWeek. In a 2006 article, The New Yorker described Boing Boing as "a technology blog that is read by geeks the world over."


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Conversations Without Control

Why would an advertiser dare to sponsor a conversation without having any influence over the content? Because it works. Chas Edwards explains. »

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