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June 29, 2007 5:17 PM
The Roof Party
Way back in the day, my old company had a lot of beer blasts on Fridays, up on the roof of our building in the city. Lots of folks came, and it got to be expensive, so we brought in sponsors. Then they got really big - and very good for my company's business. Lots of ad deals were closed, lots of new folks were hired in a very competitive market, and our conference business, which ran the parties, made lots of dough. Of course that's not how history remembers them - the parties became symbolic of the excess of the dot com era.
Well, that's OK. You live with history, and learn from it. Today my current company, FM, is having a party on a roof, and I couldn't be more happy about it. It's our fourth annual Author Salon, and we're doing it atop the Hotel Vitale in the city. I'm posting this from the party, and I'm proud to say that as with the last go round, this party is sponsored - by Searchblog. I've not taken money for the ads that run on the site for over a year, and the balance has really piled up. So I decided to use a portion of it to thank our staff, our authors, and our pals and partners by supporting an afternoon celebrating our second anniversary. In a very real way, all of you as readers have made this company and this celebration possible. Thanks! If you're in the neighborhood, come on by!
- Posted by John Battelle on June 29, 2007 5:17 PM
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Comments
It's unfortunate how history remembers certain events. I think it is great that you have continued to put on parties, and I really like the idea of using marketing revenue from your blog to fuel further creative marketing through parties.
I live in Australia (otherwise I would definately be there!) and I am 1 part DJ and one part software developer. At the moment I am working on a web based real time collaboration software (very under wraps at this stage) and I also run a fairly succesful but young music and creative event called Callitech. The ethos behind this party is a progressive creative community that promotes a myriad of creative endevours that we so highly respect. Only after reading your post have I devised the idea to use Callitech as a platform to market my web based software.
Thankyou for your intellectual words!
It's unfortunate how history remembers certain events. I think it is great that you have continued to put on parties, and I really like the idea of using marketing revenue from your blog to fuel further creative marketing through parties.
I live in Australia (otherwise I would definately be there!) and I am 1 part DJ and one part software developer. At the moment I am working on a web based real time collaboration software (very under wraps at this stage) and I also run a fairly succesful but young music and creative event called Callitech. The ethos behind this party is a progressive creative community that promotes a myriad of creative endevours that we so highly respect. Only after reading your post have I devised the idea to use Callitech as a platform to market my web based software.
Thankyou for your intellectual words!
We just had one for our office staff, it was a perfect New York, June evening.
Our neighboring office building has an enclosed, heated roof, so their tenants have their annual Christmas office parties up there.
This type of event actually increases the karma among the staff, and recent arguments and politics are all forgiven and forgotten.
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