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“FM approaches marketing as a conversation, not a bully pulpit. In our case, a co-branded sponsorship unit on Boing Boing made us feel part of the Boing Boing community — and, from response to the ad, it seems that the feeling is mutual!”
- Brian Hendricks, Director of eMarketing and Information Systems, Travel Planners / Quikbook.com

Boing Boing attracts more than 2 million unique visitors to its site each month, and has over 3.3 million RSS subscribers. By Comscore's measure, Boing Boing is among the five most-visited blogs on the web. Technorati's list of most influential blogs -- based on how many other sites link to that blog -- puts Boing Boing at #2. According to Google, more than 600,000 other sites link to Boing Boing. Forbes voted Boing Boing "best of the web" among tech blogs, as did BusinessWeek. AdRants, ad exec veteran Steve Hall's blog, posted an article to the effect that if Boing Boing covers your ad campaign, it's gone viral. 2006 Bloggies winner: Best Group Blog and Lifetime Achievement. 2006 Webby Awards nominee. Named 'Best of the Web 2006' by BusinessWeek. In a 2006 article, The New Yorker described Boing Boing as "a technology blog that is read by geeks the world over."


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Dell Rising

I have to say that Dell clearly is listening to its customers these days. Very good case study to watch. Here's an article from Ad Age on it.... »

Posted by jbat,
9:17 PM
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