Balancing Video Quality and Search Optimization
› › › VERTICAL CHALLENGE

Do you plan to optimize a video for search engine visibility? It's important for video search optimizers to communicate with videographers in producing quality videos. Grant Crowell tells you how to balance your video quality and shorten compression time, using YouTube as an example.
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Predicting the ROI for Future SEO Efforts
› › › OUTSOURCED

Measuring ROI for current campaigns is a piece of cake, right? But how about predicting the ROI for future SEO campaigns? Navigate the waters with Chris Boggs as he discusses the challenges of dealing with the unknowns -- not easy, but doable.
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Let’s Go Viral
› › › LINK LOVE

Sage Lewis thinks viral marketing and link love are like two peas in a pod. Viral Web marketing can be risky, but the rewards are great. Here’s how to get started with a Web 2.0 strategy that won’t break the bank.
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Making the Case for Portfolio Based Bid Management Tools
› › › BY THE NUMBERS

Eric Enge has long been a fan of bid management solutions. Using Travelzoo as his example, he shows you why he prefers portfolio based bid management tools to the rules based solutions that evaluate ROI on a keyword-by-keyword basis.
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