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Will Google’s FeedBurner Scorch Organic SEO?
› › › AU NATURAL
Last week, Google confirmed the rumors that it will acquire FeedBurner. Mark Jackson takes a look at the future of organic search engine optimization and how Google’s acquisition of FeedBurner could affect the industry.
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Leveraging Big Business Assets for Better SEO Visibility
› › › BIG BIZ
One of the consequences of large businesses with multiple units is that they don’t leverage their assets for mutual gain. Aaron Shear tells you how you can get your business units collaborating to improve your SEO visibility.
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Setting Campaign Goals and Metrics for Success
› › › SEARCH ADS
The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright tells you the importance of setting your initial metrics for success.
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Nobody Likes to Hear Their Baby is Ugly
› › › IN HOUSE
The biggest challenge for in-house SEOs is delivering recommendations and getting them implemented on client Web sites. Jessica Bowman tells you how to make an SEO presentation that won't ruffle any feathers by gaining prior buy-in along the way.
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