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FRESH ARTICLES

• Copywriting Makeover: Value vs. Vision - Part 2 of 2
Contributed By: Karon Thackston, 05/29/2007
In Part 1 of this series, we discovered that explaining the value your products offer is only one part of the copywriting process. Creating a visual image is another. While Wholesalers USA knew their target customers better than most companies do, they needed help with two areas: optimizing their copy for the search engines and incorporating visual imagery.
• Link Bait is the New Reciprocal Link
Contributed By: Stoney deGeyter, 05/29/2007
Link bait and reciprocal linking programs have quite a bit in common. Many forms of link baiting are just a dressed up version of reciprocal links without the reciprocation.
• So Google Has Feedburner, What Now?
Contributed By: Ross Dunn, 05/29/2007
Feedburner is a central hub of hundreds of thousands of blog and podcast feeds owned by corporations, small businesses and individuals alike that can use its software to publicize their feeds, monitor subscriptions and user interaction, and to monetize their feeds. So How Might Owning Feedburner Help Google?
• The True Cost of an In-House SEO Campaign
Contributed By: Scott Buresh, 05/28/2007
Handling an SEO campaign in house is an attractive and popular option for many companies. But the real issue is how to compare the actual cost of an in-house campaign if you are expecting the same type of results that you would get with an outside SEO firm.
• Conversion Rate Optimization, Part 2: Google Takes the Leading Role
Contributed By: Frederick Townes, 05/22/2007
In part one of this two-part series we reviewed the basics of conversion rate optimization and how Google's Web Optimizer — a free tool from Google — can help improve your conversion rate, making tire kickers drive off the lot. We also examined some of the tests that GWO performs to deliver useful conversion rate analytics. But there are additional benefits to using this performance assessment tool. 
• Search Engine Friendly is NOT Search Engine Optimized
Contributed By: Stoney deGeyter, 05/22/2007
Most web design and development companies don't know the first thing about SEO or creating SE friendly websites. And most who claim to be are liars. Sorry, but that's just the way it is.


INDUSTRY NEWS

YouTube signs broad licensing pact with EMI|
Date: 05/31/2007
eBay Buys StumbleUpon
Date: 05/31/2007
Google Checkout Now Available on Mobile Phones
Date: 05/31/2007
Google Maps Now with 360 Streetside Views
Date: 05/29/2007
MapQuest Introduces New ActionScript API For Richer Maps
Date: 05/29/2007
Miscrosoft Virtual Earth Expands 3-D Coverage To Include New York
Date: 05/29/2007
FTC Will Conduct Antitrust Review Of Google-DoubleClick Deal
Date: 05/29/2007
What You Need to Know About IP Addresses
Date: 05/25/2007
Gmail Increased attachment limit to 20 MB
Date: 05/24/2007
Reader Poll: Best SEO Podcasts
Date: 05/24/2007

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