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| FRESH ARTICLES |
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Back from ad|tech SF07
Contributed By:
Jim Hedger, 05/01/2007
I spent the past week in San Francisco attending the ad|tech SF07
conference. Billed as “The Event for Interactive Marketers”, ad|tech is
among the largest and most influential online advertising shows
anywhere. ad|tech is serious business. The show presents a heavier
atmosphere than Search Engine Strategies, WebmasterWorld’s Pubcon,
Affiliate Summit, or other search marketing focused shows do. |
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Your Internal Departments and Your SEO Firm - A Play in Five Acts
Contributed By:
Scott Buresh, 05/01/2007
Many companies are not aware of the different roles that various
departments in their organization will fill when they begin to work
with an outside SEO firm. What follows is a demonstration, in play form
(bear with me), of which internal departments are involved in a typical
SEO campaign and why. It also demonstrates some of the resistance that
may be felt by those departments as well as what valuable contributions
a company can make to help its SEO firm craft a successful campaign. |
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Mobile Search Site Creation and Optimization: Part 2 of 2
Contributed By:
Ross Dunn, 04/30/2007
The following is Part 2 of the coverage of the Search Engine Strategies (SES) New York presentation called “Mobile Search Optimization” by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of Mobile Marketing at iCrossing. |
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Personalization And The Death Of SEO
Contributed By:
Dave Davies, 04/25/2007
The article focuses on the introduction of personalized search results by Google,
how this affects website owners and SEO's and outlines some actions
that can be taken to help insure a website does well as personalization
evolves.. |
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Small Businesses Should Know Their Place Online
Contributed By:
Stoney deGeyter, 04/24/2007
While smaller businesses could initially enjoy
easy success online, that is no longer the case. Unfortunately, many still have
grand dreams of starting a business in a competitive field and instantly
turning it into a thriving company. By and large, that's not going to happen in today's competitive environment. |
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What to Do if You Suddenly Lose All Your Google Rankings
Contributed By:
Irina Ponomareva, 04/23/2007
The article gives the website owners advice on how to approach the temporary loss in Google rankings that can happen during a Major Algorithm Update. |
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