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Reader Bryan Writes: Who's to say Panama will fail? What Google did was not rocket science. All they did was realize that CTR is an important consideration for monetization.
Yahoo has learned, and is taking corrective measures. The only difference is that they inherited Overture's antiquated infrastructure. Panama is their ticket to a higher yield. [go]
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August 23, 2006 11:12 AM
Search/Ad Landgrab:MSFT gets Facebook
From Cnet:
Microsoft failed to sign MySpace to an advertising deal, so the software giant went out and landed Facebook, the second-largest social networking site.
Late Tuesday evening, Microsoft announced that Facebook had agreed to allow the software company to provide search and advertising listings to Facebook's 9 million users. The Wall Street Journal reported that the arrangement was for three years.
- Posted by John Battelle on August 23, 2006 11:12 AM
TrackBack URL: http://battellemedia.com/cgi-bin/mt/mt-tb.cgi/2674
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Comments
Andy Beal posted earlier this morning that LookSmart 'looked' like thay had this one in the bag.
Nice play by MS to capture the future. Even *current* Myspacers, most of whom are teens, envy Facebook accounts which are more restrictive and targeted. I'd guess Facebook eyeballs will be worth 2+ times Myspace Eyeballs in terms of advertising value.
Why is everybody writing off MS and bearish on Yahoo? Once they stop being idiotic they'll realize they have the same sized audience as Google and will monetize that viewership. With Vista's launch, MS will control viewers in ways only their lawyers know for sure.
Not sure of all the details, but I think this is great for MSFT. Facebook users I think will likely use search more (and click on more ads). Myspacers are an interesting lot; I'm not sure how much they see ads or search. Their world primarily exists on Myspace. My guess is that Facebook may have more broad online users.
I think Microsoft's acquisition of Facebook plays into the a type of precision targeted marketing typified by AdCenter.
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