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April 20, 2005 12:20 PM
News: Google Launches My Search History
This is big news, readers know how much I like the concept of search history, pioneered by A9 and others. I spoke to Marissa Mayer about this last night, and I asked her why Google was finally doing this. Her response: "It was overdue."
I totally agree. I'm on deadline right now for the final manuscript of my book, but the site is here. Once you sign up, your search history will be integrated into every Google search you do. This is a major move for Google, and I'll have an essay as to why later.
- Posted by John Battelle on April 20, 2005 12:20 PM
remember this »- Sphere It
TrackBack
Listed below are links to weblogs that reference News: Google Launches My Search History:
» Google's My Search History from Preoccupations
If we in the UK could begin getting excited about the three Google services I posted about yesterday, we should be even more stirred now: My Search History lets you easily view and manage your search history from any computer. [Read More]
- Tracked on April 20, 2005 2:17 PM
» Search memory from rexblog
Wait, I remember this: The new " Google search history " won't be anything new to people who use A9 . [Read More]
- Tracked on April 20, 2005 3:43 PM
» Google and Amazon have Search History from Geekfishing Blog
John Battelle's Searchblog: News: Google Launches My Search History. Both Google and Amazon have search histories up now. Interesting to... [Read More]
- Tracked on April 20, 2005 9:11 PM
» fantomTip: The Googleness of Being Further Qualified from fantomNews
Michael Martinez has done it again: his revised and expanded version of his original take is easily the most important reverse-engineering based analysis of Google's present and future ranking algorithm published the world has seen for the past 2 years... [Read More]
- Tracked on April 20, 2005 9:25 PM
» Google Launches My Search Histroy Beta from Internet Marketing .co.in
Google Beta launches it's own web bookmarking service called My Search Histroy . Google has launched a search history feature that automatically keeps track of all of your web searches and every page that you view from search results. Similar to A9.com... [Read More]
- Tracked on April 20, 2005 10:45 PM
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Comments
Let the deluge of privacy fearing loonies begin!
This is a very hairy space, Google's ownership of the audience will be strengthened 100 fold in less then a month. They can now tie my behaviors across 3 computers, 2 permanent locations, 100's of WiFi hotspots, and all back to my profile and Gmail account. They'll be able to run more Mathoogle over my behavior and tell ME when I want to buy something, eat something, find something, and they'll be more accurate then if I were to answer directly.
The value of the BI data warehouse they're collecting is indeed priceless; what I wouldn't give to play with that data for a year or two.
I would imagine we'll soon see a behavioral targetting AdSense product brewing deep in the labs.
For what it's worth, I just finished converting the Google Search History into an RSS feed, with interesting results. You can find more information here: http://ejohn.org/projects/ghistory/ It's open source and available for public use.
I'm really excited by this service, I can't wait to play with it some more.
Wow! It's just like http://mysearch.yahoo.com which came out last year, only you can't block sites, or categorize results, or export an RSS feed for them, or...
Why is this interesting again?
When my gmail login changed to "Google account" about a week ago I knew something was afoot.
Advertiser pressure for improved targeting could not be ignored, Yahoo & MSN have rich demographic profiles - google need to build your profile based on activity.
Whats interesting is how are the 3rd party bidding tools going to cover both types of approaches to user segmentation?
Hell how are the advertisers going to deal with it - more data please folks!!
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