SearchMob!
Recent Comment
Spotlight
Recent Comments
- PaulLev: " Hey John - Just came across this blog an ..." [go]
- how to french kiss: " it is about 3 years after your this arti ..." [go]
- JG: " The two will live quite nicely one ne ..." [go]
- Vegas Thornton: " The things about "second comain" is a li ..." [go]
- tpiddy: " is 2007 the year of the metaverse? woul ..." [go]
- Alex: " I wonder if someone tells me a thousand ..." [go]
- Dr. Pete: " What's honestly more intriguing to me ab ..." [go]
- Richard Jennings: " What is the deal with Congoo.com - Anyon ..." [go]
- Tom Nocera: " What could make the concept even better ..." [go]
- Will Davies: " How fascinating. Please tell, pleeeeease ..." [go]
- Andy Redfern: " Google is going to be a good distributio ..." [go]
- Hashim: " How does Krugle compare to Google Code S ..." [go]
- Jake: " That's funny, I thought the idea that an ..." [go]
- Tom Nocera: " Hey John, are you in Davos? Did you see ..." [go]
- epictum: " Here's a trip down memory lane... ..." [go]
- Peter: " C'mon, John. How about giving us a littl ..." [go]
PERFECT FOR THAT PERSON WITH EVERYTHING
Order 'The Search'
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
You can also buy the audio version here.
Check my book page for more info.
Blogger's Rights
Top Posts
- The Database of Intentions (or how this all got started)
- From Pull to Point(or the first post where I riff on the "Point-To Economy")
- Google As Builder (or the point at which Google stopped being simply a search engine)
- On Google v. Yahoo
- TV and Search Merge
- On Sell Side Advertising
- Battelle Gets Searchstreams
- Search and Immortality
- Toward the Endemic (on endemic advertising)
More coming soon...
Active Topics
- 36 comments: The Blog Merchandising Problem, or, Blogs, V 2.0 (2.1? 3.0?) (01.17)
- 28 comments: For What It's Worth (01.10)
- 27 comments: Top 100+ Search Engines (01.02)
- 20 comments: Predictions 2007 (01.01)
- 18 comments: Totally off topic, but.... (01.11)
Monthly Archives
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
- January 2005
- December 2004
- November 2004
- October 2004
- September 2004
- August 2004
- July 2004
- June 2004
- May 2004
- April 2004
- March 2004
- February 2004
- January 2004
- December 2003
- November 2003
- October 2003
About John Battelle
Searchblog Newsletter
Enter email to subscribe to "Re-Find", Searchblog's weekly newsletter:
Calendar
| Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 7 | 8 | 9 | 10 | 11 | 12 | 13 |
| 14 | 15 | 16 | 17 | 18 | 19 | 20 |
| 21 | 22 | 23 | 24 | 25 | 26 | 27 |
| 28 | 29 | 30 | 31 |
Syndicate
Powered by
January 8, 2007 5:41 PM
AdWords API Debacle
VentureBeat has a nice editorial surmising the impact of Google's controversial decision from April to begin charging a licensing fee for use of its AdWords API this month:
Just trying to understand the API pricing in a specific business situation is a challenge, as is clear from seeing the Google price sheet. The billing appears as a large, non itemized bill.
The structure of the API fees will also significantly impact several areas of the software industry. Since API cost scales with frequency of access, there are very negative implications to companies who would like to use Google data in a real time web analytics platform. Given that Google offers a free low end analytics tool, could this be a hint that Google will be targeting higher end web analytics in the future?
Venture investors would need to be aware of how open Google will be with APIs going forward. Any startup that is working on a mashup that would take information from Google via an API would have an increased level of risk. (What if Google begins to charge for the spreadsheet API, or the maps API?) Just this week, it appears that Google is removing new access to its SOAP search API as well.
- Posted by Melanie Colburn on January 8, 2007 5:41 PM
remember this »- Sphere It
Searchblog Classifieds!
Searchblog, in paperback
Searchblog
Print Edition
Get Your Own Print Version of Searchblog
Click here to buy a customized print version of the entire contents of Searchblog.
Comments
"First one's free.. then ya gotta pay, kid."
;-)
Google comment on this by saying "Please note that certain developers who design proprietary applications to advertise their own businesses may be eligible for free API unit allocations"
This can be found at
http://www.google.com/support/adwordsapi/bin/answer.py?answer=37445
For commercial developers this is undoubtable controversial but if you are developing applications in-house it worth speaking to your Google representative.
Google is definitely evil and greedy. I hope this move proves wrong later on. Easy API to advertising platform is one of the reasons why people are using the advertising platform - look at other players - Yahoo, Microsoft - I would say that quality of their traffic is way better but the lack of API presence and good admin panel is a big disadvantage.
Google has now become a large corporation, No one knows how the customers are charged, just that the customers are paying what ever Google asks.
I wish my business was like Google
SearchTheWeb2 is an AdWords API application to Search. Using fee is just a business expense.
Google charging for API usage is going to limit companies using all of the API's functionalities, as we all are concerned about going over quotes and paying for the overage. Internally we are going to use it to extract data, which should keep our costs down. The idea of making bid and copy changes on large scales is just not worth the extra costs when you are working with hundred of thousands of keywords. We are just going to rely more on Google's reps to make changes to our campaigns, which I would think would be more costly to Google in the end...
This can be a disadvantage for common internet marketers like me because we still need to pay for it to start learning. I think it can bad for google too because this would only limit the users.
Hi - thanks for the interest in the article. I wrote this one for the VCs etc at venturebeat. I'll do a follow up article with a more technical spin over at John Musser's programmableweb.com in the next couple of weeks.
Ron Drabkin
Adisem
Hi John,
This is off topic but I wanted to get your thoughts on a speech made by Bill Moyers at the National Conference for Media Reform. I did a quick post on it at my blog with links to the video and the transcript, it's really worth a look. A very passionate speech: http://www.internetmarker.com/
Post a comment