SEO and SEM
SEO (Search Engine Optimisation) has always been one of the biggest buzzwords on the internet. Recently, SEM (Search Engine Marketing) has been banged around too. What I aim to do here is to discuss what the differences between SEO and SEM actually are. What I say here should not be taken as correct - I’m really thinking aloud here and inviting discussion.
Let’s start with what wikipedia has to say on the two terms:
Wikipedia on SEO:
Search engine optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site from “natural” (aka “organic” or “algorithmic” search engine) listings.
And on SEM:
Search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs).
Now that we have a basic (and maybe not too helpful) insight into the two phrases, I …
