Alexa's popularity has been growing by leaps and bounds over the last several years and none of it would be possible without the Alexa Toolbar. Good reasons to install the Alexa Toolbar:

1. The toolbar provides quick and easy access to the data that you expect from Alexa, including rankings, related links and more.
   
2. You can help improve the data by installing the toolbar. The more people use it, the better it gets.
3. Alexa is free.

Alexa is a community of users improving the Web for everybody. Just by using the Alexa Toolbar you are ensuring that everybody has access to a free and impartial source of traffic information. If you don't have the toolbar already, what are you waiting for?

The new toolbar, version 7.1, is a minor revision that includes some design improvements as well as one nifty new feature... it automatically shows a red or green arrow indicating whether the site's traffic rank is improving or declining.

For those of you that already have an Alexa Toolbar installed, thank you. Your Alexa Toolbar should auto-update within the next week or so. If you can't wait, feel free install it now.

Oh, and for those of you on FireFox, we still recommend the Search Status Toolbar.

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We just released some new and updated Web Services on Amazon.com, http://aws.amazon.com. Highlights of this release:

• Alexa Web Search - We have a new web service called Web Search, which features the same Alexa search results that we are now featuring here on Alexa.com
• Alexa Top Sites - Now you can get a list of Top Sites by city. This service is not available on alexa.com and is exclusively available to Web Services customers.
• Other - You can get lists of sites linking in and traffic history data for any site on the web, now as part of the AWIS web service.

Did I happen to mention that Alexa has its own search engine? It is still in Beta and is ad-free for a limited time. Give it a try. Joe Montana - Pontiac Solstice - Hamster Dance

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If you have been reading any of the blog posts here over the last year or so then you are familiar by now with the Alexa Web Search Platform. We've talked about the massive quantities and types of data available and we've even created some alternative vertical search engines as sample applications built on the platform.

While sample applications were useful demos of what's possible, some of our customers have asked, "Is it possible to build a real search engine using the platform?" It's a good question. So we gave it a shot and here's what we came up with.

Just type a search into the search box above. Search results are now provided by the Alexa Web Search Platform.

Let us know what you think.

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