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Search Engine Optimization

RSS For SEO Chat Articles
Google News: How Can It Make Money? in Google      
Contributed by Gnorb
Article Rating:starstarstarstarstar / 2
2004-10-11
 
GoogleGoogle News has been sitting in "Beta" for the past three years. Why? Probably because the company hasn't yet figured out how to monetize the service. Can it ever make money? And if it's not making money, why does it have competition?  Discuss  (3)

How Getting Interviewed Can Publicize Your Site in Promotion      
Contributed by Wayne Hurlbert
Article Rating:starstarstarstarstar / 5
2004-10-06
 
PromotionIf you’re like most webmasters, you are constantly seeking new and different ways to promote your website. You want more visitor traffic as potential customers and clients but you’ve found that you’ve tried all of the usual avenues. Perhaps you should consider talking people into surfing over to your site. How? Get yourself interviewed as an expert in your field.  Discuss  (5)

Themes in Content: Hub And Authority Sites in Google      
Contributed by Wayne Hurlbert
Article Rating:starstarstarstarstar / 5
2004-10-05
 
GoogleIt is almost universally agreed by search engine optimization (SEO) professionals that Google and probably the other search engines are using themeing to evaluate the relevance of incoming and outgoing links. Many also agree that themeing is used to measure the relevance of both on and off page content as part of the search algorithm. The question for most SEO experts is to what degree that themeing is indeed being employed by the search engines.  Discuss  (5)

Email Newsletters: Testing, Testing, 1, 2, 3 in Marketing      
Contributed by Wayne Hurlbert
Article Rating:starstarstarstarstar / 3
2004-10-04
 
MarketingWondering what to do to improve the click-through rate from your email newsletter? Wayne Hurlbert illustrates how to test new formats in your newsletters to help pinpoint what is working and what is not.  Discuss  (0)

Of Content and Visitors in Promotion      
Contributed by W. Hurlbert & S. Subramanian
Article Rating:starstarstarstarstar / 4
2004-09-29
 
PromotionIn this SEO Chat double feature, authors Wayne Hurlbert and Subha Subramanian discuss how to create content that gets visitors (Article Swapping and the Art of Visitor Acquisition), and how to make sure that content is nothing short of excellent (Color Story). Note that these are excerpts of previous editions of Plug In magazine.  Discuss  (0)

Linking Out: Finding the Benefits in Optimization      
Contributed by Wayne Hurlbert
Article Rating:starstarstarstarstar / 8
2004-09-28
 
OptimizationWhat are some of the pros and cons of outbound linking? Will linking out from your site provide you with benefits or help the site you are linking to instead? Wayne Hurlbert discusses these issues and more such as becoming a hub site.  Discuss  (2)

What Good has the CAN-SPAM Act Done? in SEO News      
Contributed by Terri Wells
Article Rating:starstarstarstarstar / 1
2004-09-24
 
SEO NewsOn January 1, 2004, the CAN-SPAM Act took effect. This legislation does not so much make unsolicited commercial bulk e-mail illegal as force spammers to follow certain guidelines or be charged with a felony and face years of imprisonment. The CAN-SPAM Act, ideally, would reduce the amount of junk e-mail most of us receive and make the stuff that does get through a little more palatable (or at least a bit less absurd and fraudulent). Since then, what has changed?  Discuss  (0)

Does Your Web Site Know Geography? in Optimization      
Contributed by Ian Felton
Article Rating:starstarstarstarstar / 3
2004-09-22
 
OptimizationConsidering geography and how it relates to a website solidifies the way that a web site will be presented, marketed and picked up by search engines. With a thorough examination of geographic details, web site productions can find it much simpler to define content, design and marketing approaches.  Discuss  (1)

Email Newsletters: Adding More Subscribers in Promotion      
Contributed by Wayne Hurlbert
Article Rating:starstarstarstarstar / 2
2004-09-21
 
PromotionIf your e-mail newsletter is suffering from low readership numbers, there are many remedies you can use to cure the problem. Wayne Hurlbert explains with a discussion of where to place a subcriber box on your webpage and how to gain more subscribers with giveaways.  Discuss  (1)

Search Engine Marketing Case Study: Analytical Investing in Marketing      
Contributed by Richard Ball
Article Rating:starstarstarstarstar / 4
2004-09-20
 
MarketingSee how a pay-per-click advertising campaig helped a stock and investing Website increase its visitor traffic and subscriber sign-ups. See how to expand an ad campaign while maintaining a low CPC.  Discuss  (1)

Blogs as Excellent Public Relations Tools in Promotion      
Contributed by Wayne Hurlbert
Article Rating:starstarstarstarstar / 4
2004-09-15
 
PromotionBy writing about your industry, reviewing products, providing company news, and commenting on various business and economics issues, your blog is a ready source of news stories. By writing in a style that reflects your personality, along with your expertise in the industry, journalists will consider you to be an industry expert.  Discuss  (2)

Trim the Fat: Maintain Your Website's Focus in Promotion      
Contributed by Ian Felton
Article Rating:starstarstarstarstar / 5
2004-09-14
 
PromotionMake sure your site offers exactly what it claims to offer instead of trying to have a site that offers everything to everyone or a web site whose purpose is obscured with too many features or irrelevant content. Examples of sites that do exactly what they say they do include Google and Hot or Not.  Discuss  (2)

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Dell Recalls 1 Million Laptop Power Adapters

By: A.T (Plant Food)
Posted: Yesterday @ 05:30 pm EST
Rating: starstarstarstarstar
Hardware

If you have an Inspiron, Latitude, or Precision notebook, then a recall is in effect for your power supply. More  (6)
Scammers Scammed

By: A.T (Plant Food)
Posted: Yesterday @ 05:30 pm EST
Rating: starstarstarstarstar
Software

Scam baiters are turning the tables on conmen who solicit for money over the Internet. More  (1)
MySQL to use Microsoft Open Source Toolset

By: Gnorb (Resident of Valhalla)
Posted: Yesterday @ 05:00 pm EST
Rating: starstarstarstarstar
Open Source

"The next release of the MyQSL database server will include a Windows installer based on an open-source toolset released by Microsoft earlier this year." Nothing major for MySQL, but this might be the beginning of a Microsoft-led open source coup. More  (0)
Downloadable Everything?

By: Gnorb (Resident of Valhalla)
Posted: Yesterday @ 04:00 pm EST
Rating: starstarstarstarstar
Software

Here's a question for our readers: How many of you would rather download all your software than go out to the store and buy it? And I'm talking about paying for the download, none of this "eDonkey" stuff. Sure, it would probably save time, but is that enough? More  (2)
More Than the Sum of Your Parts

By: Gnorb (Resident of Valhalla)
Posted: Yesterday @ 03:00 pm EST
Rating: starstarstarstarstar
Wow

So, what are you? A human? Think again. According to some British scientists, people are a super-organism, a conglomerate of 500 different species who work together to develop one big eco-system, and one people. Good way to look at it? Sound off! More  (0)
The Day the Music Store Died

By: Gnorb (Resident of Valhalla)
Posted: Yesterday @ 02:00 pm EST
Rating: starstarstarstarstar
Law

95% of South Korean music stores went out of business in the last 5 years, something attributed to the growing numbers of downloaders in the country. Their broadband usage is three times that of the US and five times that of Europe. Are they just at a tipping point? More  (0)
Kyoto is Just the Beginning

By: Gnorb (Resident of Valhalla)
Posted: Yesterday @ 01:00 pm EST
Rating: starstarstarstarstar
Law

With the US's unwillingness to back the Kyoto Protocol, it looks like Russia is in the driver's seat as the leading country to back Kyoto. Is there any real reason beyond oil interests that the US has shot down the plan? More  (1)
Microsoft Destroying Legal Emails?

By: Gnorb (Resident of Valhalla)
Posted: Yesterday @ 12:00 pm EST
Rating: starstarstarstarstar
Microsoft

It's not like they go around hitting "delete" every time a possibly incriminating email hits their Outlook clients, but policies regarding their email policy seem rather peculiar for a company in so much legal hot water. More  (2)
GDDR3 Shortage Affecting Video Card Supply

By: Gnorb (Resident of Valhalla)
Posted: Yesterday @ 11:00 am EST
Rating: starstarstarstarstar
Hardware

Planning to get that fancy new X800XT PE? Think again. A shortage of the precious GDDR3 RAM for video cards means a lower video card supply in the high end. Broader problem on the rise? More  (0)
Man Looking for Aliens Canned

By: Gnorb (Resident of Valhalla)
Posted: Yesterday @ 10:00 am EST
Rating: starstarstarstarstar
Software

As cool as it might seem, it's probably not a good idea to use the computers at your job to search for extraterrestrials. Especially when your boss doesn't know about it. Do you run any SETI-like program on the computers at your job? More  (0)
AOL Planning a New Browser

By: A.T (Plant Food)
Posted: Yesterday @ 09:18 am EST
Rating: starstarstarstarstar
Software

"It appears that AOL will be releasing its own branded browser for its subscribers. Surprisingly, "AOL Browser" (its real name) will be based on Internet Explorer instead of the Mozilla derivative Netscape, which AOL owns." More  (3)
How SCO Launched an Open Source Company

By: Gnorb (Resident of Valhalla)
Posted: 10-08-04 @ 05:00 pm EST
Rating: starstarstarstarstar
Open Source

We haven't heard much about SCO lately (or its fittingly yellow company logo). It turns out that they've not just helped rally the open source community by providing a mutual enemy, but have also helped start an open source hosting company. Who knew! More  (1)
Trashing Your PC for Dummies

By: Gnorb (Resident of Valhalla)
Posted: 10-08-04 @ 04:00 pm EST
Rating: starstarstarstarstar
Hardware

What do you do if your computer has a virus? If you're Dutch public prosecutor Joost Tonino, you throw it out! Along with crime reports, personal credit card numbers, social security and tax information... What? Public officials doing stupid things? No way! More  (3)
Nintendo Seeks to Dominate Portable Game Market

By: A.T (Plant Food)
Posted: 10-08-04 @ 02:44 pm EST
Rating: starstarstarstarstar
Games

Japanese video game giant Nintendo said it will seek to retain its dominance of the portable game market with the launch of wireless Nintendo DS, a hand-held double-screen console. More  (0)
'Net usage takes away from TV time

By: A.T (Plant Food)
Posted: 10-08-04 @ 02:00 pm EST
Rating: starstarstarstarstar
Wow

It also whitens your teeth and improves your social life according to a study done by the University of Southern California's Digital Future Project. More  (0)



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